Athlete, musician, dancer, race-car driver, stage performers and businessmen and women need the same mental game skills to achieve peak performance. I am devoted to helping individuals and teams achieve peak performance consistently in all areas of life. Mentally tough individuals find ways to succeed; they find ways to overcome barriers; find ways to be consistent performers; and find ways to do the right things at the right times. My mission is to teach and coach those skills to everyone who chooses to seek peak performances on a consistent basis – regardless of their chosen endeavor.

Mental Game Coaching
Do you have a difficult time staying focused in practice or races? Difficulties setting manageable goals? Do stress-out at or get pre-competition anxiety? Does your self-talk undermine your performance? Do you lack confidence or wonder why you can’t “run your best” during races? You may benefit from a certified mental games coach.

Runners: Do you want results? It’s time for a change. Everyone wants results and I’m no different. I work in partnership with you to attain your goals. That partnership is a key difference in how I coach.

Here is just a sample of runners’ results!

Some antiquated coaches profess “just do miles”. Unfortunately, it is neither as efficient nor as effective as doing “smarter miles”. In fact, research definitively indicates that higher rates of injuries are incurred with “more miles”. And more miles take more of your valuable time. There are plenty of training programs out there (they’re all over the web) but none coach you. If one size fits all, then everyone could follow these plans and would run as fast or as far as they wanted without injury or problem. Does “one size fits all” make sense to you?

I tailor programs to you, your life obligations, and lifestyle. I value your time like any business person should. So, workouts target specific paces and distances to get you where you want to go, as efficiently as possible. And they are based in the science of running – if you read this blog you know the difference!

Individual Coaching
I provide performance and training assessments; performance and training diagnosis and recommendations; month-to-month personalized performance improvement plan with day-to-day specific workouts; combined with e-mail (unlimited) and telephone (unlimited) coaching support.

Race-Specific Coaching
For the single race goal-oriented runner, I design training programs as a package. Along with training assessments, performance and training diagnosis and recommendations, unlimited phone and e-mail support; you are provided with training & race strategies specific to the course you will race on. Typical packages are for 4-6 months.

Where do you start? Drop me an inquiry and I’ll get right back to you!

16 Responses to Coaching

  1. Arthur J. Dominguez says:

    I am in the Active Army as you may know about our Army Physical Fitness Test (APFT). We need to hit so many points in each event of Push ups, Sit ups, and the Two Mile Run. For males in my age group one must score 15:54 to pass well that does not satisfy me I strive for the 100% which is a 13:00 or better. While in South Carolina I was hitting 12:02 now in Colorado I am hitting a 13:41. Which angers me to know I can run faster but for some reason here no matter what I do I can not get my run time down. Even when there are some males here running 7-8 min miles. My goal is to hit that here and do better when I go back to sea level. What do you recommend I do to better my time?

  2. A.D. – I know the standards well. I have trained people for vairous academies and my wife is a Col. Ret. from the Air National Guard.

    You’re in Colorado not SC so my first guess is altitude. Here’s an excerpt from my coaching course on the topic of altitude:
    For every 1000m (3281 ft.) in elevation you can count on a decrease in VO2max of about 10%. Both barometric pressure and oxygen decrease with a rise in altitude. Generally speaking, races 400 meters or less benefit at altitude. 2:00 or 800 meters seems to be a breaking point above which all times slow for all distances. Depending on the study, there is impairment on your performance of 5-7% at 7300 ft or about a 1% drop in performance for every 1000 feet above sea level. After 8000 feet of elevation however there is a dramatic decrease in performance.
    EX: An 8:00 miler racing one mile at 3000 feet elevation could anticipate almost 15 seconds slowing (3 x .01 x 8 x 60 = 14.4 seconds) Novice runners will suffer more than elite runners. A sea level athlete will always be at a disadvantage to an athlete who trains in altitude in a high altitude race.

    I know this is pretty general, so unless we performed an in depth assessment it’s hard to truly diagnose what is most likely the issue and so what may help you most.

    I hope this helps at least a bit.
    Coach Dean

  3. Pingback: Coach,I Didn’t Run Because…….. |

  4. Hey Coach Dean – I heard about your book through a group on linked in and decided to mention it in my own forum at – you got two orders in the last hour – let me know when youre next in the UK and you can pay me my commission! haha – seriously, good stuff – would love to hear from you sometime – please join our site and can you help us to get started in the US?

  5. Goran Edenro says:

    Hi Again dean,

    Now I found your blog via Joe English blog. I’m the swedish guy that asked about the skewd endurance profile. It was funny to read about the genetics part as I’m a molecular biologist by trade 🙂

    I’m very interested in having you as a personal online coach. To which email do I send my workout log and stats?

    Best regards,


  6. Dave Elger says:

    Dean- I’ve enjoyed reading your posts. I’ll be linking more to my blog! Great, insightful information.

  7. stephanie says:


    Where can one do pool running in NYC? I’m desperate since various foot ailments have me off “real” running for a while.

    Thank you!


  8. Pingback: 100 Miles the Easy Way – Part I « The Running World According to Dean

  9. Gary Bartlett - Vero Beach, FL says:

    Hey Dean!
    I just purchased a Globus unit from Hammer. I have run approx. 15 marathons (Q Boston twice – 3:27, 3:30) Also did my first Ironman in Austrialia last year. I seem to be having some issues with my soleus/calves, acheel. These seem to always be the first part of my body that breaks down when training. I want to learn how to utilize the Globus unit for optimum healing, rehab and building. Can you help me with this or suggest where to go? I just got on the yahoo/EMS groups. Could i pay you for services so that i could optimize my recovery and building? I look foward to hearing from you. Thanks!! Gary Bartlett

  10. Pingback: Identfying Your Self-Talk « Everything Mental Toughness

  11. Stephanie Borrie says:

    Hi Dean — well researched blog!! Are you still coaching? I have been running for years but have never had a coach. Have been thinking about a bit over the last year and wonder if it might be time to give it a go…Steph

  12. Dannis Hughbanks says:

    Hey Coach, I am a 54 year old runner who in 1997, had a marathon PR of 3:01 in Chicago. A couple years ago knowing that I wasn’t getting any younger, set a goal to finally break 3 hours. In 2011, I ran a 3:04 and 3:01. In 2012, I ran 3:02 and 3:03. I am planning to try again this fall. As I’ve fine tuned my training and my diet, I’ve tried to identify the suttle things that can get me an over the hump. I’ve recently been reading a lot about the mental aspect and visualization. I wonder if my failure to break 3 with such close efforts are more about believing in myself and wanted to ask you how your programs could help me. I look forward to hearing from you. Thanks

    • Dean Hebert says:

      The answer is yes it is possible that there are mental game issues at plan. It could be part of your actual training as well. You are certainly trained to run in that “just over 3-hour” pace. I’d want to look at both your training and do a mental game assessment to have a better idea what may be keeping you from your breakthrough.

      Now, to be fair, at some point we do have to admit that it may be neither – your PR was 15 years ago. As we age there is a point that we cannot expect to run PRs that we ran when we were 40 or younger. I’m not saying that is the case… just putting it out there. Since you are as close as you are and since the event is the marathon I don’t think you are there yet. ‘m betting it’s a training/mental game issue. And yes, I have helped many runners with both of those issues. If you are interested, email me with copies of your training log leading up to the marathon (8 -10 weeks at least):

  13. Dannis Hughbanks says:

    How would we proceed with getting a mental game assessment?

  14. Carly Murray says:

    Hi Coach, I am a female freshman runner, currently running spring track. I have cut off a ton of time this year, but seem to be at a barrier with the 3200. I am running about 30 mpw at a pace from 8-8:35 mins/mile, averaging around 8:15. My PRS are 22:01 (5K) and in the past month I have run 13:40, 13:47, and 13:41 in the 3200. I really want to get down to around 13:20. Am I running my distance runs fast enough? I think this may be partly a confidence issue as well. I feel kind of stuck right now and I’m not sure how to move on and improve. Any advice you could give me would be much appreciated!

    • Dean Hebert says:

      For a freshman you are running plenty of miles. And your pace for easy long runs is fine @ low 8s. I would guess that your track and quality work is what is not where it should be. You need to progressively run faster reps (dropping seconds on each rep over the season) AND longer reps (moving from 400s to 800s to 1200s) AND have shorter recoveries (moving from 1:30 rest to 1:00 to :45 to jogging recoveries) to translate to faster race times. Doing all the same or similar things that you did early in the track season won’t get you results you need late in the season. It’s not more miles or faster “long” miles.

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